Games are not played by kids alone. Angry Birds has made a revenue of $200 million in 2017 so far to prove that the pull of games cuts across all barriers. And then Pokémon Go became the fastest app to cross $1 billion revenue. In 2017, the mobile gaming industry will surpass console gaming to generate more than $36 bn in revenue.
The line between virtual and real, games and life have been blurred forever. Gaming has slowly and irreversibly permeated all industries and verticals. It is surprising to learn how much of a difference can gamification make to a product and its marketing.