Games are not only for kids. Angry Birds has made a revenue of $200 million in 2017 so far, this proves that the pull of games cuts across all barriers. As for Pokémon Go, it became the fastest app to reach $1 billion revenue. In 2017. The Mobile Gaming Industry will surpass console gaming in no time to generate more than $36 billion in revenue.
The line between virtuality and reality in games and in real life has been blurred forever. Gaming has slowly and irreversibly permeated all industries and verticals. It is surprising how much of a difference can gamification make to a product and how much it can affect its marketing.